ARM leaders use AI to orchestrate 2x more buyer contacts per deal

ARM leaders use AI to orchestrate 2x more buyer contacts per deal

Mar 13, 2026
Gong Blog ARMARM Gtm_strategy

The Gist

  • Multi-threaded deals with 2x buyer contacts close at higher rates
  • ARM leaders use AI to identify and engage all relevant stakeholders
  • 81% of revenue leaders say deals are more complex than ever

RevBots.ai View:

ARM maturity enables sellers to navigate complex deals by leveraging AI for stakeholder mapping and engagement.

Full Story: Gong Blog →