B2C Subscription Apps Outpace B2B SaaS in Monetization Experiments

The Gist

• RevenueCat's State of Subscription Apps report reveals that mobile apps are leading the charge in subscription monetization, with top performers growing MRR by 80%+ while laggards shrink by 33%.
• B2B SaaS can learn from their rapid experimentation on freemium models, trial lengths, and pricing architectures.