17,000 apps reveal optimal free trial lengths: 30 days converts best for annual plans

17,000 apps reveal optimal free trial lengths: 30 days converts best for annual plans

4h ago
SaaStr AI SprinklerAS Gtm_strategy New

The Gist

  • 30-day trials convert 44.6% vs 24% for 4-day trials on annual plans
  • First renewal jumps from 18.3% to 47.5% with longer trials
  • AI apps hit conversion wall at 16 days
  • Annual plan trials convert 86% better with 30-day trials

RevBots.ai View:

B2B teams clinging to 14-day trial dogma are leaving money on the table.

Full Story: SaaStr →