Marketing now drives growth momentum more than ever

Marketing now drives growth momentum more than ever

Jul 9, 2026
Forrester Blog ARMARM Research_benchmarks

The Gist

  • Growth momentum accelerates buying confidence and team alignment
  • B2B orgs consistently undervalue marketing's contribution to momentum
  • Marketing builds momentum through strategic focus, not just activity

RevBots.ai View:

ARM-stage companies will win by treating marketing as a revenue engineering function rather than a cost center.

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