56% of GTM teams claim alignment, but tech stacks sabotage progress

56% of GTM teams claim alignment, but tech stacks sabotage progress

3d ago
MarTech.org SaaS HoarderSH Martech_landscape

The Gist

  • Only 56% of GTM teams report strong sales-marketing alignment despite years of effort
  • 53% blame tech stack fragmentation as the primary barrier to alignment
  • 77% saw some alignment improvement, but only 25% achieved significant gains

RevBots.ai View:

SaaS Hoarders are drowning in tool sprawl, proving that more software doesn't equal more alignment without intentional orchestration.

Full Story: MarTech.org →