87% of B2B buyers now use AI search tools during discovery

87% of B2B buyers now use AI search tools during discovery

2d ago
Forrester Blog ARMARM Research_benchmarks

The Gist

  • Forrester data shows buyers abandoning traditional search paths
  • 87% rely on generative AI tools for early-stage research
  • Marketing teams lag in adapting to AI-driven evaluation cycles

RevBots.ai View:

ARM-stage companies are rebuilding attribution models around AI-native buyer journeys.

Full Story: Forrester Blog →