93% of B2B marketers use agencies but AI is bringing work in-house

93% of B2B marketers use agencies but AI is bringing work in-house

Yesterday
Forrester Blog AI SprinklerAS Research_benchmarks

The Gist

  • Forrester finds 93% of B2B marketers still use agencies
  • AI efficiencies reducing reliance on external partners
  • Specialist agencies face pressure as tech becomes table stakes

RevBots.ai View:

CMOs should renegotiate agency contracts with AI productivity clauses to capture cost savings.

Full Story: Forrester Blog →