96% of B2B marketers overestimate their strategic impact

96% of B2B marketers overestimate their strategic impact

18h ago
Forrester Blog SaaS HoarderSH Research_benchmarks New

The Gist

  • 96% of marketing leaders see themselves as strategic growth drivers
  • 47% of peers view them as support function for sales requests
  • Gap suggests misalignment on revenue team responsibilities

RevBots.ai View:

Marketing teams stuck in support mode need to quantify pipeline influence to shift perceptions.

Full Story: Forrester Blog →