AI black boxes erode trust in programmatic video ad buying

AI black boxes erode trust in programmatic video ad buying

4h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Only 57% of buyers trust even 'transparent' programmatic methods
  • Confidence drops to 33% for open exchange buying
  • Publishers lack visibility into AI-driven demand patterns too

RevBots.ai View:

Revenue teams buying ads need contractual guarantees on decision transparency from AI vendors.

Full Story: MarTech.org →