AI Content Strategy: Quality Over Quantity in the Age of Slop

AI-generated slop, I think it's the best thing to ever happen in marketing, actually, because it raises the bar, right? AI slop is going to kill deals, kill brand, and kill trust. Today, marketers, like, we're also customers too, right? And so we have to actually put ourselves in the position of our customers and think about all the AI slop they're seeing, and it's on us to create things that actually matter, things that have meaning and impact, things that are educational, entertaining, funny, useful, specific, and relevant.

What's actually difficult is the prioritization of what actually matters, like what's going to move a needle for you. And kind of like that age-old like adage of like time or money or like energy, I think teams now have to choose between, or they're trying to make a trade-off between content quality, volume, and velocity, and I think often times content quality is the hardest attribute to get right.

AI isn't magic. It's not going to fix bad strategy or write great copy for you magically, but the best teams also aren't ignoring it. They treat AI as infrastructure. When it's built the right way, it actually makes marketing feel more human, not less.