AI making decisions on bad CRM data costs 62% of firms revenue

AI making decisions on bad CRM data costs 62% of firms revenue

3h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 45% of marketers use autonomous AI agents despite only 21% having CRM-ready data
  • 62% report revenue loss from AI acting on flawed CRM records
  • 75% of execs have had revenue numbers challenged due to bad data

RevBots.ai View:

AI Sprinkler teams pay a 20-40% premium to automate bad processes instead of fixing data foundations first.

Full Story: MarTech.org →