AI Reshapes B2B Buying: Partner Programs Must Adapt

AI Reshapes B2B Buying: Partner Programs Must Adapt

17h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • AI now drives B2B buying decisions, reshaping partner demand strategies
  • Buying groups involve 12 internal stakeholders and 10 external influencers
  • Digital experience expectations are higher than ever in B2B purchasing

RevBots.ai View:

Revenue teams must overhaul partner programs to align with AI-driven buying behaviors.

Full Story: Forrester Blog →