AI search rewrites B2B playbook: 70% of buying journeys now happen before brand contact

AI search rewrites B2B playbook: 70% of buying journeys now happen before brand contact

8h ago
MarTech.org ARMARM Martech_landscape New

The Gist

  • 70% of B2B buying journeys complete before direct vendor engagement
  • AI-generated answers now shape first impressions, bypassing traditional landing pages
  • Peer networks and practitioner voices outweigh branded messaging for trust

RevBots.ai View:

GTM teams must optimize for third-party credibility signals as AI intermediaries control early funnel visibility.

Full Story: MarTech.org →