AI search surges 6X, reshaping local discovery into a verification loop

AI search surges 6X, reshaping local discovery into a verification loop

8h ago
MarTech.org ARMARM Martech_landscape New

The Gist

  • 52% of consumers used AI tools for local search in 2026, up from 9% in 2025
  • Consumers verify AI-generated results using search, social, and reviews
  • Cross-channel consistency is critical as AI reshapes discovery

RevBots.ai View:

AI-driven local discovery requires brands to maintain consistency across channels.

Full Story: MarTech.org →