AI slop forces marketers to up their game

AI-generated slop, I think it's the best thing to ever happen in marketing, actually, because it raises the bar, right? AI slop is going to kill deals, kill brand, and kill trust.

I believe... that product marketing helps bring products to market, right? Through things like partnering with product management on research and looking at the competitors and market analysis and helping do private beta testing and then messaging and positioning based off that and then, then we also once we bring it to the market, we help market those products together with like the sales team and CS and and product management and the greater market team and all that.

The other thing is about lifecycle marketing is I I think typically the mistake that I have made with in one company was from a business standpoint... It's somebody who knows how to like hit a number. Right? And if you have a number tied to it, otherwise like you're you're never going to get there. You're going to have somebody who does lifecycle marketing, but they kind of just... I've seen it over and over again, 'Yeah, well, let's do a, you know, we'll do a webinar and they we send emails and then we wonder why like upgrades and expansion aren't happening.'