April Dunford unpacks advanced B2B positioning tactics

April Dunford unpacks advanced B2B positioning tactics

3d ago
Lenny's Newsletter AI SprinklerAS

The Gist

  • April Dunford shares tactics for overcoming tricky B2B positioning roadblocks
  • Cross-functional teams often disagree on who they compete with
  • The “So what?” test is critical for defining differentiated value
  • GTM strategy should drive positioning decisions

RevBots.ai View:

Positioning is the new distribution bottleneck in SaaS, but AI-native GTM systems can help teams align faster.

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