B2A marketing is the new B2B: How AI agents change customer targeting

B2A marketing is the new B2B: How AI agents change customer targeting

Yesterday
Forrester Blog ARMARM Research_benchmarks

The Gist

  • AI agents now retrieve and validate info, not browse sites or respond to marketing
  • Marketing must shift to business-to-agent (B2A) strategies to retain machine loyalty
  • Leaders need to shape agent context, not just optimize content for visibility

RevBots.ai View:

GTM teams must architect for AI agents as first-class customers or lose deal flow to competitors who do.

Full Story: Forrester Blog →