B2B buyers complete 70% of journey before sales contact

B2B buyers complete 70% of journey before sales contact

22h ago
MarTech.org ARMARM Martech_landscape New

The Gist

  • 81% of buyers have a preferred vendor before first sales contact
  • Average B2B website session duration drops to just 78 seconds
  • Cognitive-load testing measures buyer understanding and trust

RevBots.ai View:

AI-driven websites must deliver instant clarity as buyers spend less time evaluating options.

Full Story: MarTech.org →