B2B Marketers Lack Trust in Data Driving Budgets

B2B Marketers Lack Trust in Data Driving Budgets

8h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • Only 49% of B2B marketers trust their data accuracy and completeness
  • 88% of paid social budgets influenced by data, despite trust issues
  • 37% still rely on manual spreadsheets for reporting

RevBots.ai View:

Data integration and trust are critical for effective marketing spend.

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