Buyers use AI to escape sales friction, hit new bottlenecks

Buyers use AI to escape sales friction, hit new bottlenecks

5h ago
MarTech.org ARMARM Martech_landscape New

The Gist

  • 80% of buyers use AI chatbots for software recommendations
  • 84% prefer self-service but only 17% of vendors offer it
  • Evaluation now longest buying phase at 40% of cycle time

RevBots.ai View:

Vendors clinging to manual sales processes are creating avoidable revenue leakage in late-stage deals.

Full Story: MarTech.org →