Buyers Use LLMs Mid-Journey, Not Early or Late

Buyers Use LLMs Mid-Journey, Not Early or Late

20h ago
6sense Blog AI SprinklerAS Gtm_strategy New

The Gist

  • 94% of B2B buyers use LLMs during their purchase process
  • LLMs shine in comparing vendors, evaluating proposals, and summarizing content
  • Buyers rely on LLMs for synthesis and decision support, not initial discovery

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AI Sprinklers should focus LLM investments on mid-funnel buyer support.

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