ChatGPT drives just 0.73% of Google's referral traffic

ChatGPT drives just 0.73% of Google's referral traffic

5h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • LLMs collectively refer 27x fewer conversions than Google organic
  • 13.8% ChatGPT conversion rate can't compensate for tiny volume
  • AI search referrals plateaued in August 2025 after initial hype

RevBots.ai View:

GTM teams over-investing in AI search optimization may be neglecting proven channels that actually move pipeline.

Full Story: MarTech.org →