Cheap CAC campaigns often steal credit from real demand generators

Cheap CAC campaigns often steal credit from real demand generators

4h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • Branded search ads show $15 CAC but capture existing demand
  • Paid social at $60 CAC may drive true incremental growth
  • Incrementality testing reveals which spend actually moves the needle

RevBots.ai View:

SaaS Hoarders optimizing for vanity metrics systematically underfund their real growth engines.

Full Story: MarTech.org →