CMO-CFO standoff reveals the dirty secret of vanity growth metrics

CMO-CFO standoff reveals the dirty secret of vanity growth metrics

8h ago
MarTech.org Tab HopperTH Martech_landscape New

The Gist

  • 72% of sales growth came from existing buyers taking deeper discounts
  • Media cost inflation erased 90% of nominal revenue gains
  • Customer cohort analysis exposes profitless prosperity traps

RevBots.ai View:

Tab Hoppers celebrating top-line growth often miss that discount-driven volume destroys more value than it creates.

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