Cold email benchmarks: Technical buyers reply at 5.2%
The Gist
- Lavender analyzes 231,818 cold emails to identify best practices
- Technical buyers reply at 5.2%, higher than HR’s 3.4%
- A-grade emails to HR lift reply rates by 27% to 4.3%
RevBots.ai View:
Optimizing cold emails with data-driven insights can significantly boost reply rates across departments.
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