Cold email reply rates: HR hardest at 3.4%, engineering easiest at 5.2%

Cold email reply rates: HR hardest at 3.4%, engineering easiest at 5.2%

11h ago
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The Gist

  • HR cold emails have a 3.4% reply rate, below the 5.2% average for engineering
  • Only 12.3% of HR emails earn an A grade, but those see a 27% reply rate boost
  • Fixable email quality issues plague 88% of HR outreach attempts

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Lavender's data proves email quality tools pay for themselves in hard-to-reach departments like HR.

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