Cold Email Reply Rates Plummet to 0.5%, Forcing GTM Overhaul

Cold Email Reply Rates Plummet to 0.5%, Forcing GTM Overhaul

Yesterday
finance.biggo.com AI SprinklerAS Gtm_engineering

The Gist

  • Cold email reply rates have dropped to a historic low of 0.5%
  • Everett Berry argues this necessitates a complete rethink of GTM strategies
  • AI-driven personalization and multi-channel outreach are now essential

RevBots.ai View:

Revenue teams must pivot from cold email blasts to AI-enhanced, hyper-personalized outreach to stay competitive.

Full Story: finance.biggo.com →