Cold emailing HR? Only 3.4% reply rate, but A-grade emails lift replies 27%

Cold emailing HR? Only 3.4% reply rate, but A-grade emails lift replies 27%

13h ago
Lavender Blog Tab HopperTH Gtm_strategy New

The Gist

  • HR cold emails have just 3.4% average reply rate
  • Only 12.3% of HR emails earn Lavender's A grade
  • A-grade HR emails see 27% higher reply rates at 4.3%

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This data shows email quality matters most when targeting tough departments like HR.

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