CROs who don't sell fail: Why hands-on execs outperform managers

CROs who don't sell fail: Why hands-on execs outperform managers

4h ago
SaaStr Tab HopperTH Gtm_strategy New

The Gist

  • Jason Lemkin: CROs who don't personally sell always fail
  • Execs must stay in deals, know key accounts, and run forecasts firsthand
  • Marc Benioff meets 100s of customers yearly; your CRO should too

RevBots.ai View:

Revenue leaders who delegate all selling become disconnected from deal realities and rep struggles.

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