Dell finds AI agents drive traffic but crater conversions

Dell finds AI agents drive traffic but crater conversions

11h ago
MarTech.org AI SprinklerAS Borrowed Martech_landscape New

The Gist

  • AI agent traffic from ChatGPT/Claude up but converts worse than other channels
  • Sessions measurable but not 'earth-shaking', acting as discovery layer only
  • Current behavior resembles aggregators rather than transactional platforms

RevBots.ai View:

Early AI shopping tools risk becoming the new 'top of funnel' time-sink without purchase intent.

Full Story: MarTech.org →