Digital natives are reshaping B2B buying journeys

Digital natives are reshaping B2B buying journeys

10h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • Millennials and Gen Zers lead B2B buying groups, breaking traditional revenue assumptions
  • Buyer journeys are increasingly digital and asynchronous
  • Sales and marketing processes must adapt to meet buyers where they are

RevBots.ai View:

ARM teams must overhaul GTM strategies to align with digital-native buyer behaviors.

Full Story: Forrester Blog →