Earned autonomy: The AI loyalty paradox brands must navigate

Earned autonomy: The AI loyalty paradox brands must navigate

8h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 31% of consumers feel more loyal to brands using AI assistants, while 30% have switched brands due to AI.
  • Gen Z is most likely to churn due to AI use, with 45% reporting brand switches.
  • Incentivized loyalty programs dropped from 48% to 38% adoption in 2026.

RevBots.ai View:

AI Sprinkler teams must balance automation with customer trust to avoid loyalty erosion.

Full Story: MarTech.org →