Elena Verna: AI's speed is making GTM pros question their entire mental models

Elena Verna: AI's speed is making GTM pros question their entire mental models

Yesterday
Elena Verna's Substack AI SprinklerAS Gtm_strategy

The Gist

  • Elena Verna says AI's impact on GTM is 10x faster than previous tech shifts
  • Many revenue leaders feel permanently behind despite constant learning
  • Fake confidence theater dominates as foundational skills lose leverage

RevBots.ai View:

The ARM transition requires unlearning legacy GTM playbooks faster than most teams can adapt.

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