Email marketers prioritize strategy over AI skills 31% to 35%

Email marketers prioritize strategy over AI skills 31% to 35%

May 28, 2026
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • 35% of teams hire for AI skills vs 31% for campaign strategy
  • Litmus data shows automation workflows (27%) beat data analysis (24%)
  • AI accelerates execution but can't replace customer journey mapping
  • Generative content volume ≠ quality without strategic guardrails

RevBots.ai View:

AI Sprinkler teams risk drowning in synthetic content without upgrading strategic planning capabilities.

Full Story: MarTech.org →