Email marketing budgets grow despite channel fragmentation

Email marketing budgets grow despite channel fragmentation

11h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Email now accounts for 7.4% of digital marketing spend, the only owned channel growing share
  • 65% of email programs generate 10x-50x ROI, making it recession-proof
  • Inbox competition intensifies with 392.5B daily emails and 83% average placement rate

RevBots.ai View:

GTM teams must treat email infrastructure as mission-critical, not just another channel.

Full Story: MarTech.org →