Email personalization hits the uncanny valley

Email personalization hits the uncanny valley

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • Over-personalized emails feel creepy or intrusive to 72% of consumers
  • Hyper-personalization fatigue mirrors the ringtone craze of the early 2000s
  • Marketers should focus on strategic personalization, not blanket customization

RevBots.ai View:

AI-driven personalization is powerful, but indiscriminate use erodes trust and engagement.

Full Story: MarTech.org →