Enterprise Sales Cycles Can Stretch Beyond 18 Months

Enterprise Sales Cycles Can Stretch Beyond 18 Months

2d ago
SaaStr Tab HopperTH Gtm_strategy

The Gist

  • Closing Google took 18 months, including unpaid pilots and security audits
  • Scaling enterprise deals often requires another 18-24 months post-closure
  • Long sales cycles become predictable with a robust pipeline

RevBots.ai View:

GTM teams must bake extended timelines into enterprise sales forecasts.

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