Exec discovery calls fail 22% more often than non-exec calls

Exec discovery calls fail 22% more often than non-exec calls

21h ago
Gong Blog Tab Hopper Gtm_strategy New

The Gist

  • Gong data shows 22% lower next-step rates after exec discovery calls
  • Most reps treat exec calls like any other, leading to generic pitches
  • Top performers talk less and focus on ROI to secure second meetings

RevBots.ai View:

Tab Hopper teams must adapt their discovery playbook for exec-level conversations to avoid leaving deals on the table.

Full Story: Gong Blog →