Forrester: AI agents will influence 75% of B2B purchase decisions by 2027

Forrester: AI agents will influence 75% of B2B purchase decisions by 2027

11h ago
FutureCIO ARMARM Borrowed Frontier Ai New

The Gist

  • Forrester predicts AI agents will shape 75% of B2B buying decisions
  • Autonomous AI will handle vendor research, RFPs, and contract negotiations
  • ARM companies will dominate by embedding AI agents into GTM workflows

RevBots.ai View:

ARM orgs must build AI-native GTM systems now to capture market share as AI agents reshape B2B buying.

Full Story: FutureCIO →