Forrester: AI-powered RDRs are the new revenue execution hub for complex buying groups

Forrester: AI-powered RDRs are the new revenue execution hub for complex buying groups

5h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • Forrester predicts RDRs will evolve into AI-enabled buying group intelligence hubs
  • Future RDRs will prioritize signals over volume and orchestrate multi-threaded deals
  • Self-guided buyer research demands a fundamentally reimagined revenue development role

RevBots.ai View:

Revenue teams stuck in the SaaS Hoarder phase will see RDR attrition unless they upgrade to AI-powered signal orchestration.

Full Story: Forrester Blog →