Forrester data shows CMOs think only 38% of B2B events deliver ROI

Forrester data shows CMOs think only 38% of B2B events deliver ROI

Yesterday
Forrester Blog Saas hoarderSA Research_benchmarks

The Gist

  • 50% of orgs claim event success but only 38% of CMOs agree
  • Attendee acquisition costs up 27% year-over-year
  • Hybrid events now require dedicated production teams and tech stacks

RevBots.ai View:

Event marketers must align metrics with revenue teams or risk budget cuts to bloated programs.

Full Story: Forrester Blog →