Forrester exposes the customer obsession gap in B2B marketing

Forrester exposes the customer obsession gap in B2B marketing

16h ago
Forrester Blog AI SprinklerAS Research_benchmarks New

The Gist

  • Forrester's 2026 survey reveals a disconnect between customer rhetoric and action
  • Customer marketers identify gaps in retention, growth, and advocacy strategies
  • Many companies pay lip service to customer obsession without measurable impact

RevBots.ai View:

ARM companies close the customer obsession gap by embedding AI-driven feedback loops into every customer touchpoint.

Full Story: Forrester Blog →