Forrester predicts marketing agencies will split into AI orchestrators vs. executors by 2027

Forrester predicts marketing agencies will split into AI orchestrators vs. executors by 2027

3h ago
Forrester Blog AI SprinklerAS Research_benchmarks New

The Gist

  • Marketing agencies will divide into AI transformation partners vs. specialist executors by 2027
  • Brands will insource content production while demanding more AI expertise
  • AI reshapes agency value but won't eliminate them entirely

RevBots.ai View:

Revenue teams should audit agency partners now to align with future AI orchestration needs.

Full Story: Forrester Blog →