Forrester warns partner ecosystems are too complex for humans to manage

Forrester warns partner ecosystems are too complex for humans to manage

6h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • 73% of B2B companies now have 4+ partner types creating ecosystem sprawl
  • Traditional partner metrics fail to capture value creation pathways
  • ARM leaders use graph networks to model dynamic partner contributions

RevBots.ai View:

The next wave of partner ops will require AI systems that understand emergent value chains humans can't track.

Full Story: Forrester Blog →