Forrester warns traditional agencies can't deliver AI-driven marketing transformation

Forrester warns traditional agencies can't deliver AI-driven marketing transformation

7h ago
Forrester Blog AI SprinklerAS Research_benchmarks New

The Gist

  • CMOs now own AI business outcomes requiring new operational structures
  • Legacy agencies struggle with execution-focused rather than transformation mandates
  • Opportunity emerging for new partner category specializing in AI workflow redesign

RevBots.ai View:

Marketing teams bolting AI onto existing workflows will hit ceilings faster than those rebuilding processes around autonomous agents.

Full Story: Forrester Blog →