Funnel stages lie: buyers use 10 channels while CRMs track 3

Funnel stages lie: buyers use 10 channels while CRMs track 3

3d ago
MarTech.org SaaS HoarderSH Martech_landscape

The Gist

  • McKinsey finds buyers now use 10 channels across purchase journeys
  • Inconsistent info across teams is now the #1 reason buyers switch suppliers
  • Funnel stages reflect internal ops, not actual buyer decision states

RevBots.ai View:

ARM systems ingest unstructured buyer activity without forcing artificial stage progression.

Full Story: MarTech.org →