GTM misalignment tax costs deals when marketing assets go unused

GTM misalignment tax costs deals when marketing assets go unused

Yesterday
Highspot Blog AI SprinklerAS Gtm_strategy

The Gist

  • 42% of marketing content never reaches sales conversations despite higher production
  • Misalignment causes 17% longer sales cycles and 23% more stalled deals
  • Highspot proposes integrated systems to surface right assets during critical moments

RevBots.ai View:

AI Sprinkler teams bolt on content tools but fail to connect them to deal contexts—true alignment requires embedding assets into seller workflows.

Full Story: Highspot Blog →