Helply flips support SaaS model: free platform, pay only for AI-resolved tickets

The Gist

• Helply offers free B2B support platform, charges only when AI resolves tickets
• Guarantees 65% AI resolution in 90 days or no payment
• Signed 100+ B2B clients including Rumble, Proposify, and Kapwing
• Founder Alex Turnbull bootstrapped Groove to $5M ARR before pivoting

• Helply offers a free support platform with unlimited seats and channels, charging only when AI resolves tickets or delivers measurable outcomes.
• Helply guarantees a 65% AI resolution rate within 90 days or customers pay nothing.
• Helply focuses exclusively on B2B companies with $1M to $50M ARR, tailoring integrations and workflows for this ICP.
• Alex Turnbull, founder of Helply, predicts the collapse of legacy helpdesk models due to AI's ability to autonomously resolve 30-65% of tickets.
• Helply treats support as a revenue-generating signal stream, tagging conversations in real time to feed insights to relevant teams.
• Helply aims to reach $10M ARR in three years with 50%+ EBITDA, bootstrapped and without VC funding.

• Evaluate Helply's ROI calculator for cost-per-resolved-ticket savings if using Zendesk, Intercom, or Front.
• Consider Helply's outcome-based pricing model as a cost-effective alternative to per-seat pricing.
• Leverage Helply's AI-driven insights to transform support from a cost center to a revenue signal stream.
• Explore Helply's integrations tailored for B2B revenue teams if your company falls within the $1M to $50M ARR range.

• 65% (AI resolution rate guaranteed by Helply within 90 days.)
• $1M to $50M ARR (Revenue range of B2B companies Helply targets.)
• $10M ARR (Helply's revenue target within three years.)
• 50%+ EBITDA (Helply's profitability goal alongside its revenue target.)
• 125+ qualified demos (Booked by Helply at SaaStr AI Annual 2026.)