Honeywell's GTM Shift: From Product-Centric to Audience-Focused

Honeywell's GTM Shift: From Product-Centric to Audience-Focused

16h ago
Forrester Blog SaaS HoarderSH Research_benchmarks New

The Gist

  • Honeywell transformed its GTM strategy from product-centric to audience-focused
  • The shift addressed challenges of a complex portfolio and siloed offerings
  • Audience-centric GTM drove better alignment and customer outcomes

RevBots.ai View:

Breaking out of the SaaS Hoarder stage requires reorienting GTM around customer needs, not product silos.

Full Story: Forrester Blog →