Jason Lemkin: Double Your Pricing to Go Upmarket

Jason Lemkin: Double Your Pricing to Go Upmarket

7h ago
SaaStr ARMARM Gtm_strategy New

The Gist

  • Lemkin advises doubling pricing on next deal to test upmarket potential
  • $100k deals can become $200k with confidence and solution-selling
  • Every quarter should bring a new largest customer as proof of upmarket success

RevBots.ai View:

Pricing experiments are a low-risk way to validate upmarket readiness and accelerate revenue growth.

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